Franchise Freedom (Work Available for Outdoor Commission)
Intel Shooting Star Drone
• Dimensions (l x w x h):
38.2 x 38.2 x 8.3 cm
1’-3 1/16” x 1’-3 1/16” x 0’-3 1/4”
• Weight: 330 gr
• Light source:
Light-emitting diode with 4.29 billion colors (RGBW)
• Approvals and ratings:
FFC, CE, ESEDC, RCM, MIC, RoHS, REACH
CONCEPT Franchise Freedom is a performative artwork at the intersection of technology, science and art. A swarm of 300 luminous drones perform a 12 minute aerial choreography based on autonomous murmuration patterns of birds. To create Franchise Freedom, DRIFT studied the natural ﬂight behavior of starlings and translated this into software that has been specially developed and embedded in the drones. The parameters in the swarm algorithm are choreographed by the artists Lonneke Gordijn and Ralph Nauta in order to channel the emotional impact of the performance. Each performance is site-speciﬁc and unique, and the drones will react to their environment in an unpredictable, autonomous way. Together with their unique movements, light plays an equally important role in Franchise Freedom. Each drone has a light source, the intensity and color of which are inﬂuenced by the distance between the drones, emphasizing the density of the group.
INFORMATION FRANCHISE FREEDOM - A FLYING SCULPTURE WITH DRONES We oﬀer a site-speciﬁc unique performance, developed with the Franchise Freedom software, speciﬁcally designed to suit the location. Every performance is accompanied by and choreographed to the music of Joep Beving, ‘Ab Ovo’, unless otherwise agreed. Duration: up to 12 minutes, depending on weather conditions. Actors: 300 drones operated by Intel Shooting Star technology, a larger number up to 1500 drones is possible upon request. Package: a total of 3 performances on 3 consecutive evenings. 2 performances per night optional. Lead time: 2-3 months, dependant upon permits and complexity.
A Franchise Freedom performance is built upon the following elements:
Fixed cost: · Unique site-speciﬁc choreography · Flight permits · Drone ﬂeet rental · Site visit prior to the event (time, travel and expenses excluded) · Specialized team · Test days · Liability and ﬂight insurance · Music, ‘Ab Ovo’ by Joep Beving (recorded) · Professional ﬁlm recording · 3 performances on max 3 consecutive nights · 2 photographic prints of the performance The motif of the photo may be used for an edition in a diﬀerent size
Site-speciﬁc cost : · Shipping · Travel, accommodation and expenses · Site security 24/7 · Site preparation / fencing / ﬂooring · Local team of 4 people to help during setup / testing / event /breakdown · Local site-speciﬁc permits · Audio equipment · Crowd management · All other necessary local production costs
Optional : · Live piano performance of ‘Ab Ovo’ by Joep Beving upon availability of the artist · Additional ﬁlm footage including making, interviews with locals, live stream
NOTE: Franchise Freedom is a weather permitting performance. IN heavy rain or storm, we are not allowed to fly due to safety requirements. DRIFT is responsible for making this judgement and cannot be held responsible for detrimental weather conditions.